Chris Family, a Greek fresh juice brand, is entering the plant milks market by milking… the past!
Chris Family, an established Greek natural fruit juice brand, is entering the plant-based drinks market with the launching of almond milks. The branding exercise sought to create a new visual language for the products in this category. Thus, we followed a fresh approach that directly references plant-based drinks as the healthy alternative to conventional milk, with an equal nutritional value.
We created a custom-designed packaging that evokes traditional white milk bottles. The clean, curvaceous and nostalgic bottle looks like it just left the farm, connoting the freshness and purity that has accompanied the concept of milk for centuries. The bottle is dressed with a matte shrink sleeve label, allowing us to create a 360-degree artwork that takes advantage of its charming curves. Equally, the tall, thin lettering embraces the bottle and, combined with cool, pastel colours, expresses the product’s lightness and healthiness. The matte texture of the packaging is interrupted only by the spot UV printing on the fresh almond demo and brand logo.
The resulting packaging has successfully anticipated the new trend that moves plant-based milks from the supermarket shelves into the refrigerators, to compete on equal terms with conventional milks. The choice not to use Tetra Pak® packaging helped the new brand to stand out from competition. This is a plant-based brand that claims the ‘crown’ of purity and pushes the category’s rule-book forward, even by looking back with a certain nostalgia.
CREDIT
- Agency/Creative: 2yolk Branding & Design
- Article Title: Chris Family Plant-Based Drinks
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: 2yolk Branding & Design
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Plant-Based Drinks, Milk, Chris Family, 2yolk Branding & Design
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Credits:
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Manager: Mariatina Kotsali
Account Manager: Christina Koutsoukali
Senior Copywriter: Despina Sakellaridi
Studio Manager: Alexandra Papaloudi
Senior Art Director: Alexandros Papalexis
Junior Designer: Marina Vardounioti
Photographer: Stelios Tzetzias
Illustrator: Panagiotis Vasilatos
