This is a low alcohol liqueur from China, called “Yizhou”. At present, the main brew of this one is kiwi fruit, so the wine will present an attractive amber color.
Liqueur was not born in China, but what we hope to build is a “Chinese liqueur” to distinguish it from the same type of products. We engrave a scene of “Elegant gathering” directly on the back of the bottle. When people look at the liqueur from the front, it is combined with the amber body, which is like a jade carving. At the same time, we also engrave kiwi fruit on the top of the bottle cap to convey the taste of the product.
Due to the higher alcohol content of this product, the price in China will also be higher. When the cost allows, we use wooden packaging box. However, in order not to waste materials, the packaging box can be easily assembled after use and then turned into a tray and a food box. Make the packaging more durable.
- Agency/Creative: ShenZhen Lingyun Creative Packaging Design Co.,Ltd.
- Article Title: Chinese Low Alcohol Liqueur Yizhou Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bowl
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director: Xiongbo Deng
Illustration: Xing Liu u3001Hui Li