Lucerna was born with a clear mission: to elevate the standard of post-production in Mexican cinema. From the very beginning, we understood that its identity needed to convey precision, quality, and a true commitment to the stories it helps bring to life.

Unlike production houses, Lucerna steps in at the most delicate and defining stage of filmmaking: post-production. Their work happens after the cameras stop rolling — in the edit bays, the color suites, the sound studios — where raw footage is transformed into cinematic experiences. They’re not behind the scenes; they’re behind the finish.

The challenge? To create a brand that feels as technical as it is emotional. A brand that reflects rigorous processes without losing warmth, and speaks to filmmakers as peers, not just service providers. We wanted Lucerna to be perceived not only as a studio, but as a true creative ally.

Our solution was to build a visual identity that plays with the language of cinema — light, timing, and atmosphere — but with a contemporary, bold twist. The logotype acts as a beacon: stable, luminous, and confident. The supporting system includes a refined color palette, typographic rigor, and a tone of voice that feels clear, smart, and human.

Every choice — from grids to brand behavior — reflects Lucerna’s core promise: to polish each project with intention, care, and craft. Because in post-production, what’s invisible is often what makes the difference.

We believe Mexican talent is world-class. Lucerna’s brand had to reflect that — with elegance, clarity, and the quiet power of those who fine-tune brilliance.