The inspiration for the distinctive design comes from the tea plantations within the sichuan, henan, and fujian provinces in china. The shapes of the terrain, as well as the patterns on the hands of the tea pickers, helped the creators come up with a standout design language for the product.
The chatu collection features three different types of tea (white, green, and red), while each textured packaging replicates the shape of the plantation on which the specific tea was harvested. the tea leaves are wrapped in small two-layer cotton bags, which are then enveloped by an oval capsule, decorated with rough swirly patterns. This package is made of moulded pulp to resemble traditional chinese teapots. it is also colored with natural dyes in red, dark green, and light green tones. The packaging is designed to be breathable and as environmentally friendly as possible.
Each package also comes with a note that gives users more information about the specific type of tea they have purchased, educating them about the flavor and the agricultural features of the plantation that make it special. It also advises them on how to brew the tea for the optimum experience
Xin Yang Mao is a green tea from Chinese province Henan. Xin Yang Mao’s small, roundish leaves with white hairs develop into an intense green color when brewed, producing a refreshing liquor that transports you to a relaxing world after a long day. The texture of this tea packaging repeats the pattern of the plantation on which these tea leaves are grown and carefully collected by the hands of tea gatherers. The stamp on the label reflects the belonging to the Henan plantation.
Zao Bei Jian is a black tea from Sichuan province, China. Smoky and woody tones in the aroma. Smooth, with a slightly dusty finish, and a hint of some floral nuances. A very interesting smooth and full-bodied tea. The stamp on the label also reflects the belonging to the Sichuan plantation.
Shou Mei is a white tea from Chinese province Ningde. The freshness of vegetation and cut hay harmonize well with the gentle notes of baked yeasty bread and the delicate fruity touch. The faint fruity tinge might remind you of the smell of ripe apricots. The texture of the Shou Mei packaging repeats the pattern of the Ningde plantation.
- Agency/Creative: Xenia Alexandrova
- Article Title: Chatu — Eco-Friendly Chinese Tea Packaging Design Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Odintsovo
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Clamshell
- Substrate: Pulp Moulded
- Industry: Food/Beverage
- Keywords: WBDS Student Design Awards 2021/22
Educational Institution: British Higher School of Art and Design - Visual Communication
3d visualization: Dmitriy Saveliev