It’s a branding project of the fruit vodka Chameleon that evokes your senses to the flavors of the fruitful orchards and wild forests of Armenian lands.
The brand concept of the Armenian trademark of the double-distilled fruit vodka Chameleon was inbreathed by the diverse palates of fruits and berries of the fertile Armenian soil.
The mysterious lizard of the rain forests and jungles, with its variable skin coloration and patterns, became the core inspiration for the brand name and logo of Chameleon, presenting six unique and exquisite types of flavors. The special illustrations were created to strengthen the brand promise and bound all types of fruit vodka together.
CREDIT
- Agency/Creative: MAROG Creative Agency
- Article Title: Chameleon Fruit Vodka Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Armenia
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
