The Chakra booster is a Berliner Weisse with delicate sour fruit notes.The German hops blend with strawberries and black cherries creating an explosion of sensations. The concept is based on a space-time interconnection between the Indian symbolism of the chakras along with the power of their spiritual energy and a contemporary reinterpretation of the iconography of the Asian propaganda posters.This visual short circuit is held together by the decorations kimonos in which each pattern has a well-defined origin and is the bearer of hidden messages. For example, “asanoha” (hemp leaf) means “strong vitality and hope” or “seigaiha” (blue ocean waves) recall the fan waves of the open sea. The stylistic research relating to the “embellishment” therefore refers to the holographic foils and the predominance of the gold color to the traditional and commercial objects defined as avant-garde and kitsch like the cat “Maneki Neko” in the golden version.The illustrations are entirely handmade and give the whole a unique communicative imprint. This aspect is made possible by the adhesive papers as well as by the work skillfully carried out by printing house which – using the relief technique – has enhanced the tactile and visual perceptions of the graphic project.The encounter between the East and the West materializes in the union between label and bottle where an exotic imaginary is linked to ancient American artisan glassware, covering the product with history and beauty.The Badala Brewery was born on the outskirts of Prato in a multi-ethnic urban district, characterized by a tenacious social change and a natural propensity of the city to be inclined to acquire the most contemporary innovations.
The beers produced are natural, obtained without the addition of preservatives, antioxidants, or stabilizers. The entire production process is careful, starting with the rigorous selection of raw materials. For this beer, the bottle used is the Bobby JR characterized by high aesthetic strength and a reduced environmental impact.
The packaging in the box format is embellished with gold and UV varnish.The brand icon is enhanced through resin label applications, this type of processing allows to increase together with the pleasantness of the effect also the ease of reading.The label created for the Chakra Booster beer is full of symbols and cultural references with a creative force that aims at being the message of beauty and hope in moments of conviviality between people.