William Heritage Winery engaged CF Napa Brand Design to redesign their Jersey Wine Collection’s core sweet and fruit wines, including their seasonal fan favorites: Sangria, Caramel Apple, and Sugar Plum. The packaging needed to look more premium without displacing the top tier Jersey Cab and Rosé and maintain the brand’s signature brazenness.
CF Napa Brand Design created a packaging system of bold, saturated colors customized to each wine.
Jersey Red: Ripe and juicy with flavors of ripe raspberry and Concord jam.
Jersey White: Crisp and refreshing with flavors of peaches, apples, and sliced melon.
Jersey Peach: Bright and refreshing with flavors of candied peach, citrus, and honeysuckle.
Jersey Blue: Soft and deliciously fruity with flavors of violet candy and blueberry sorbet.
Jersey Sangria: A deliciously refreshing red wine blend with flavors of cherry and blackberry blended with orange and lemon-lime citrus.
Jersey Caramel Apple: Flavors of red delicious apple, cinnamon, golden pie crust, and melted caramel.
Jersey Sugar Plum: Candy-sweet and jam-packed with ripe plum flavor.
An illustration was drawn by CF Napa Brand Design to represent each wine’s unique fruit flavors and provide greater SKU differentiation. The new Jersey wordmark was printed in a clean white to contrast the vibrant labels and make the brand name pop. A seal was developed to unify the wines within the family while being flexible enough to denote the special seasonality of limited-release wines. A white seal with “Premium Quality” and “Award-Winning” denoted the year-round wines while the seasonals sported a gold foil version with “Seasonal Selection” and “Limited Release”.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Tasty Redesign for Jersey Wine Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, CA
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Drawing, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, William Heritage Winery, Jersey Wine Collection, Wine, Fruit Wine, Illustration, Packaging, Packaging Design, Bottle Design, Graphic Design, Branding Project Description:
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Credits:
Design Agency: CF Napa Brand Design
