Michigan-based Flying Ace Spirits engaged CF Napa Brand Design to create the packaging, logo and shipper design for their flagship straight bourbon whiskey – a blend of 3 and 4-year-old bourbons targeted at the adventurous soul. To reflect the name, the whiskey packaging needed to have an aviation sensibility, infused with the romance and freedom of flying.
CF Napa Brand Design’s solution took its inspiration from the B-24 Liberator bomber airplanes that were famously manufactured in Detroit, Michigan during WWII. The silver metallic paper mimicked the airplane’s fuselage while the stripe of color and silver, blue, and red color scheme echoed the painted emblems often seen on the sides of the planes. The stencil typeface treatment utilized for the typography was inspired by the tail numbers emblazoned on the aircraft. “American Made” was proudly imprinted in the center of the label to boast the whiskey’s usage of American grown grains. The winged A icon took its inspiration from similar winged pilot pins that have become symbols of freedom and independence – it now stands as the bold symbol for this maverick artisan spirit, encouracing the courageous drinker to “Chart Your Own Course.”
The shipper design echoed the whiskey packaging design – likewise using the stencil type and the winged icon. The design was placed on alternating bold blue and red panels, creating an attention-grabbing box that could double as a display piece for the brand.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa’s Design Soars for Flying Ace
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Lettering, Logo Design, Packaging Design, Product Design, Typography
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper, Wood
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Flying Spirits, Whiskey, Bourbon Whiskey, Straight Bourbon Whiskey, Detroit, Michigan, Packaging, Packaging Design, Graphic Design, Branding
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Credits:
Creative Principal: David Schuemann
Design Director: Antonio Rivera
Designer: Antonio Rivera
