Palm Bay International engaged CF Napa Brand Design to develop the name and packaging for a new addition to their Cavit brand – an Italian Pinot Grigio lower in calories and alcohol than their main offering.

From Palm Bay International’s website:
“Combine a half-century of winemaking expertise, the dramatic landscape and terroir of northern Italy, and a profound enjoyment of the good things in life. The result: the Cavit Collection, source of America’s #1 Italian wine. The Cavit winery is based in Trentino, a picturesque landscape of mountains, lakes, apple orchards, and medieval castles. Vineyards in this region enjoy the warming effects of the Ora del Garda, a dry, balmy breeze that sweeps across Lake Garda and protects the fruit from external moisture and disease. Contrastingly cool evenings promote rich, intense aromas and flavors in the grapes. Through the years, savvy wine lovers have come to depend on Cavit’s stellar range of high-quality, approachable, and versatile wines as their favorite “go-to” source, perfect for any occasion.”

The name and packaging needed to evoke a light and breezy essence while keeping the Italian sensibility at the heart of the brand. CF Napa developed the name “Cloud 90” as a play on the idiom “On Cloud 9” and the wine’s 90 calories per glass. CF Napa recreated Cavit’s iconic villa drawing as a whimsical watercolor illustration, playing into the more easy-drinking nature of the enlightened wine while providing a reminder of the brand’s Italian roots.