When experienced winemaker and 20+ year wine industry veteran Paul Warson decided to create his own brand of bespoke wines, he tasked CF Napa Brand Design with designing the packaging. It was of utmost importance that the wine packaging reflected his friendly, casual approach to winemaking and the social aspect of sharing a bottle of wine with the people you love.
Drawing inspiration from Paul’s attraction to fine art and his current home of Los Angeles, California, CF Napa Brand Design created a unique graphic that is an abstract representation of the blue ocean waves meeting the sandy shore. The allusion to the sea gave a sense of place to the wines – all from Southern California based AVAs. The toothy paper selection and unfinished edges of the watercolor style graphic gave the impression that the modern art was painted directly onto the label. The minimal legal text was relegated to the bottom portion of the label underneath the beach scene; much like a plaque that accompanies an art piece in a museum. The brand, Warson, represented the name of the artist while the varietals – Sauvignon Blanc, Viognier, Chardonnay, Rosé, Grenache/Syrah/Mourvèdre Blend and Petite Sirah – represented the name of the piece of art. The clean, straightforward display of information and the nostalgic delight of a relaxing day at the sun-soaked beach created a brand that is approachable to all levels of consumer from wine novice to experienced imbiber.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Makes Waves for New Paul Warson Wine
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Label Design, Logo Design, Packaging Design, Product Design
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Warson Wine, Wine, Packaging, Packaging Design, Graphic Design, Branding, California
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Credits:
Creative Director: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
