Austin, Texas-based Solenopsis Distilling came to CF Napa Brand Design to create the logo and packaging for their Texas Outlaw Revenuers Straight Bourbon Whiskey brand. Inspired by the Prohibition Era rebel lawmen that refused to enforce the alcohol ban and protested the resulting increase in income tax put in place to recoup money lost on liquor tax, the whiskey packaging design needed to harken back to that snapshot in time and embody the bold and brave spirit of the Texas Outlaw Revenuers.
“A spirit as bold and brave as Texas.”
Drawing inspiration from “wanted” posters of the period, CF Napa Brand Design created a custom illustration of 1920s revenuers walking around a classic Cadillac V-16, the style of car owned by the infamous gangster of the Prohibition Era, Al Capone. This artwork is nostalgic, referencing a pivotal time in American history. The double-sided label packs a dynamic punch with the revenuers and car illustration on the front of the label and barrels of protected whiskey on the other side, visible through the back of the bottle. The paper was given a burned and aged treatment, mimicking the effects of time on a hidden bottle of forbidden spirits. A flask-shaped square bottle was selected to further the concept of a secret whiskey.
From Solenopsis Distilling, “Our unfiltered whiskey knows how to do things right. Its western attitude is reminiscent of 1925 when the Texas law refused to enforce Prohibition. Those brave law enforcement personnel knew how to do things right, just like our whiskey.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Embodies Prohibition Era Rebellion
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Drawing, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Typography
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper, Wood
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Solenopsis Distilling, Texas Outlaw Revenuers, Whiskey, Illustration, Packaging, Packaging Design, Graphic Design, Branding, Texas, Austin
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Credits:
Design Agency: CF Napa Brand Design
