Following the logo, packaging, and custom bottle design for their whiskey club and core line of blended whiskies, Olde Raleigh Distillery re-engaged CF Napa Brand Design to design their Barrel Proof tier.
The distillery’s story according to their website: Olde Raleigh Distillery is on a mission to simply make unforgettable and good whiskey. Focusing intently on the art of blending and distilling spirits, their meticulous attention to detail is evident in every drop of their small batch bourbon blends. In January 2017, Olde Raleigh Distillery was established in Zebulon, North Carolina in an abandoned 10,000 square-foot brick building. Master Blender Brandon McCraney officially opened the doors to Olde Raleigh Distillery in January 2021. As a resident himself, he seeks to establish a meaningful brand that gives back to the community of Raleigh, North Carolina. His mission is to highlight the significant environmental and economic contributions that distilleries make, emphasizing the journey from farm to glass. In its inaugural year of operation, Olde Raleigh Distillery transformed from a bar and tasting room, which initially had yet to produce a batch, into a distinguished gathering space. This evolution culminated in the celebration of five batches that were successfully released within that same year. Olde Raleigh Distillery is proud to have contributed to the revitalization of Zebulon, North Carolina.
The Barrel Tier packaging needed to reflect the core design and continue to evoke the sensibilities of an old-school whiskey club while expressing the exclusivity of these limited-production whiskies. CF Napa created an intricate design in gold foil, placed on a contrasting dense black label. The addition of a gold band called out the Barrel Proof designation while write-in sections for the batch and bottle numbers enforced the exclusive, limited production nature of the whiskey. The iconic seal for the distillery and their Whiskey Society membership was embossed both into the metal coin atop the closure and into the base of the antique crystal decanter-style custom bottle.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Elevates Olde Raleigh Distillery’s Barrel Proof Whiskey Packaging with Timeless Elegance
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: United States of America
- Agency/Creative City: Napa
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Label Design, Lettering, Logo Design, Packaging Design, Product Design, Type Design, Typography
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25 Olde Raleigh Distillery Barrel Proof Whiskey Packaging Design
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Credits:
Design Agency: CF Napa Brand Design
Client: Olde Raleigh Distillery