Trybe came to CF Napa to create the packaging for a new ready-to-shoot product inspired by the Croatian spirit, Rakija. As the “Spirit of the Night”, Trybe celebrates the dusk-to-dawn, youthful energy of Mediterranean coast nightlife.

From the brand’s website:
“TRYBE is a new to the world spirit launched in San Diego. In 2015, while journeying around the Mediterranean, the founders of TRYBE were inspired by the stories of cultures and traditions unique to each locale. TRYBE is more than just a drink; it’s a story, an experience, and a celebration of life’s finest moments. “Memento Vivere” is a tribute to the moments that make life worth celebrating and the memories yet to be made.

Dive into a distinctive, proprietary blend that combines the vibrant flavors of berry and citrus. Notes of delicate lavender and the intriguing taste of anise add depth, taking you on a journey through Mediterranean flavors. Crafted to be savored as a shot akin to tequila or whiskey, TRYBE Spirit is best relished chilled or on the rocks, accentuated with a hint of lemon.”

CF Napa drew a custom illustration inspired by the artwork of Peter Max, the 60s psychedelic movement, and the spontaneous adventure of a night on the town. A vibrant sun and all-seeing eye peek out over ocean waves with a kaleidoscope of colors as night turns into day. Gold foil outlines the sun, the starry night, and a frame around the label. The design brings out the signature purple hue of the spirit and lends a mysterious air to this intriguing elixir.