Stags Leap District Winegrowers approached CF Napa with a unique proposition – to create a packaging design for a single wine that would represent and unite all the wineries in Stags Leap District.
To work towards the mission of, “growing the reputation of the appellation and its wines and share its quality with the wine loving world”, each of the 16 wineries of the world-famous Stags Leap District contributed 2021 Cabernet Sauvignon from their most prestigious lots to create one ultra-premium blend that unites and forges the paramount representation of the AVA.
Stags Leap District’s winemaking history dates to the late 19th century. It is said to be “named for a nimble stag who frisked across its rugged peaks, giving local hunters the slip. The stag and the region’s wineries were honored for this wine label.”
CF Napa was inspired by the symbol of the Stags Leap District and drew the antlers of a 16-point buck – 1 point representing each of the wineries. The antlers were delicately embossed to create texture for every detail of the illustration. The names of the wineries were listed along the bottom of the label, honoring the incredible bond and support that unites the Stags Leap District.
The wineries of the Stags Leap District AVA: 1/Baldacci Family Vineyards – 2/Chimney Rock Winery – 3/Cliff Lede Vineyards – 4/Clos du Val – 5/Ilsley Vineyards – 6/Lindstrom Wines – 7/Malk Family Vineyards – 8/Pine Ridge Vineyards – 9/Quixote Winery – 10/Regusci Winery – 11/Shafer Vineyards – 12/Silverado Vineyards – 13/Stag’s Leap Wine Cellars – 14/Stags’ Leap Winery – 15/Steltzner Vineyards – 16/Taylor Family Vineyards
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Creates Packaging to Unite Stags Leap District
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Branding, Creative Direction, Design, Graphic Design, Illustration, Label Design, Packaging Design, Product Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
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Credits:
Design Agency: CF Napa Brand Design