Following the refresh of their flagship Trilogy and Soliloquy wines, Flora Springs returned to CF Napa to create the design for the halo tier of their portfolio – a series of Cabernet Sauvignons from distinguished sites that represent the culmination of the winery’s 50 years of crafting exquisite wines. The wines needed to honor the heritage of the brand and celebrate its matriarch, Flora, and her boundless love for the land. Sourced from the esteemed Napa Valley sites, Beckstoffer Missouri Hopper Vineyard and Howell Mountain, these exceptional wines are offered exclusively to members of their wine club.
CF Napa Brand Design drew inspiration for the design from a vintage painting called, “Flora dispensing Her Favours on the Earth” which depicts the winery matriarch as a goddess, flying through the air and sprinkling flowers over the land below. Flora is a steward of the land, always keeping watch, and the flowers represent Flora’s appreciation and connection to the land that produces her beautiful wines. CF Napa Brand Design adapted this illustration to show Flora flying over Napa Valley vineyards. The label was printed on a silk paper substrate that provides a slight iridescence to the labels giving them the feel of a modern take on a tapestry. Each of the SKUs has slightly different colored clouds in the sky. The final touch was a gold foil vine pattern that was strategically placed throughout the vineyard and Flora’s billowing scarf as if everything she touches turns to gold.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Creates Halo Tier for Flora Springs Portfolio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Concept Art, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Flora Springs Halo Cabernet Wine Design
-
Credits:
Design Agency: CF Napa Brand Design
