Volterre Wine is a passion project encapsulating three generations of the Volpert family. Their foray into the wine business was inspired by Dick Volpert, an avid wine collector who loves sharing his vast wine knowledge and admiration of fine wines. The brand name is a portmanteau of the family name, Volpert, and the wine term “terroir”.
Volterre Wine’s Pinot Noir and Chardonnay grapes are sourced from their eponymous Volpert Vineyard, a special section of land nestled just miles away from the Pacific Ocean and Bodega Bay in the charming small town of Occidental. Some of the Sonoma Coast region’s most esteemed vineyards are Volterre’s neighbors, so it was pertinent that the packaging for the ultra-premium wine brand captured the subtle sophistication of the brand and the high pedigree of the vineyard location. Crafting only four hundred cases per year, the design also needed to reflect the opulence of a limited-production wine.
CF Napa Brand Design created a contemporary and clean label with rounded corners, showcasing the bold Volterre wordmark and the Pinot Noir and Chardonnay varietals in an elegant script—offering a modern take on a classic French Burgundian label. CF Napa Brand Design crafted a regal purple seal with the vineyard and town name and a seashell to not only bring a pop of color to the label but to also highlight the vineyard’s West Sonoma Coast appellation. The addition of the bottle number along the right side of the label reinforces the exclusivity of this luxury wine brand.
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Creates Burgundian Expression for Sonoma Coast Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Branding, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Logo Design, Packaging Design, Product Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Volterre Wine Design
Design Agency: CF Napa Brand Design