Family-owned Monson Ranch Distillers came to CF Napa to develop the packaging for their namesake line of whiskies and a logo that was flexible enough to use across the branding of their whiskey and custom distilling company.

From Monson Ranch Distiller’s website: “Monson Ranch Distillers is led by the third and fourth generations of Monson ranchers together with Master Distiller Brian Morton to create uniquely crafted spirits. With vineyards, orchards and new rye and corn plantings at the family’s home ranch in Goose Gap and a state-of-the-art distillery in Eastern Washington, Monson Ranch Distillers controls every step of the process for a complete farm to bottle experience.”

For the logo, CF Napa developed a circular monogram and wordmark lock up inspired by their family’s cattle brands. The inclusion of the founding year establishes the Monson family’s multi-generational commitment to the Washington farming community. For the Reserve packaging, the logo was screenprinted on the bottles. Impactful black labels with gold foil details were utilized for the tax band strips and to display the type of whiskey. For the core tier packaging, the logo was framed by wrought iron-inspired filigree and placed on a tan label for a rugged country vibe. The warm, leatherlike color palette was contrasted by the vibrant colors used for the proof and tax band strip to differentiate between products. The same bottles and closures were used across tiers to allow for production efficiencies and to maintain a cohesive look for the family of spirits.