A Fresh Face in Organic Vodka

Kind Earth is a new Organic Vodka brand devoted to crafting inventive, flavored vodkas that elevate the everyday cocktail. Kind Earth offers a unique taste experience of natural flavorings with no added sugar or artificial sweeteners right from the first sip.

According to their website, the brand has officially launched 3 flavors:
Grapefruit Elderflower – Delicious grapefruit and elderflower taste that’s floral, fruity, with hints of citrus. (70 proof)
Peach Yuzu – Zesty citrus notes with a velvety peach finish. (70 proof)
Authentic – Pure and simple: Cheers to the smooth, classic taste. (80 proof)

The flavors that are soon to launch are:
Pear Apple – A smooth blend of pear and apple flavors, delivering a delightful aroma and taste. (70 proof)
Cucumber Strawberry – Crisp, refreshing flavors of cucumber and strawberries with a light, cool finish. (70 proof)

The brand needed to stand out in a crowded marketplace while showcasing its strengths: quality, organic ingredients, nothing artificial, fresh taste, and a commitment to Planet Earth.
Our solution a fresh and friendly design that communicates the brand’s personality and key messaging through color, style, and a custom bottle. The label design utilizes bright colors to clearly differentiate the flavor-driven spirits and express the natural fruit essences in each vodka. A two-piece label system makes product extension easy. The main branding takes center stage with a custom icon and wordmark executed in a woodblock printing style. The minimalist interpretation of the sun and Earth’s natural gifts come together in a memorable icon with a feel-good 70s vibe.