Unifying Spirits came to CF Napa Brand Design with the task of reinvigorating their newly acquired spirits brand Cocktail Caviar. As the first alcohol-filled popping boba product, the brand faced challenges with consumer education. The “Cocktail Caviar” brand name created some confusion, bringing fish egg caviar to mind as opposed to an exciting and unique alcohol beverage choice. With non-alcoholic popping boba rapidly increasing in popularity nationwide, it was imperative that the new packaging design capture this growing audience with the promise of a fun and trendy drink experience under the catchy new brand name – Boba POPS.
CF Napa Brand Design created a custom glass bottle with an extra-wide mouth to allow for the alcohol-filled popping boba to be carefully spooned out of the container without breakage. To show off the fun product inside, the glass bottle was adorned with modern and clean screen-printed branding. The design utilized circle graphics to communicate the promise of boba. Prominent white text for the brand name and description, “Popping Balls of Flavored Vodka,” across the range of flavors allowed for the bright colors of the boba to POP off the shelf. Their back label copy provided a call to action – inviting consumers to experiment and share their creating cocktail inventions. “Unifying Spirits’ Boba POPS are pearls of premium spirits that burst with flavor when bitten. Find inspiration and show us how you add excitement to your beverages and social gatherings.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Adds More Pop to First Alcohol Boba Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art, Art Direction, Brand Design, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle, Plastic
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Unifying Spirits, Boba POPS, Spirits, Vodka, Boba, Packaging, Packaging Design, Graphic Design, Branding
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Credits:
Design Agency: CF Napa Brand Design
