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Ceren Burcu Turkan Design Studio Create BandwerkX Premium Leather Apple Accessories

Ceren Burcu Turkan Design Studio Create BandwerkX Premium Leather Apple Accessories

BandWerkX specializes in premium leather accessories for iPhone and Apple Watch. The project aimed to create packaging that exudes luxury, appeals to a youthful demographic, and effectively showcases the product. Challenges included infusing a youthful and high quality look while using eco-friendly kraft paper.

Goals were reflecting quality, attracting younger customers, and providing informative packaging. Targeted at tech-savvy individuals seeking style and functionality, the market included young professionals and enthusiasts of minimalist design.

The creative solution leveraged the X pattern from the logo as a central design element, with minimalistic iPhone and Apple Watch band icons on the white stickers indicating product colors, contrasting kraft paper. A mono-spaced font added a modern, masculine touch. For the bilingual information at the back of the phone case packages I created a type that flows around the case icon in different colors for English and German.

Results showcased a packaging design resonating with the target market, effectively conveying product quality and appealing aesthetics. The incorporation of eco-friendly kraft paper aligned with the brand’s values, adding a tactile, natural element to attract environmentally-conscious consumers. The project delivered an impactful design enhancing BandWerkX’s brand identity and capturing the attention of tech-savvy consumers.

CREDIT

  • Agency/Creative: Ceren Burcu Turkan Design Studio
  • Article Title: Ceren Burcu Turkan Design Studio Create BandwerkX Premium Leather Apple Accessories
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Turkey
  • Agency/Creative City: istanbul
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Creative Direction, Packaging Design
  • Format: Box
  • Industry: Retail
  • Keywords: iPhone, apple, watch, packaging

  • Credits:
    Creative Director: Ceren Burcu Turkan

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