• Project

  • Region

  • Industry

Celebrating Family and Tradition: Branding and Packaging ‘The Greats’ 1.5L Magnums from Oliver’s Taranga by Byerlee

Celebrating Family and Tradition: Branding and Packaging ‘The Greats’ 1.5L Magnums from Oliver’s Taranga by Byerlee

‘The Greats’ by Oliver’s Taranga is an extraordinary reserve wine collection celebrating some of the best single-vineyard wines from McLaren Vale, South Australia. Rooted in the Oliver family’s 184-year legacy, the series honours their impressive and resilient six generations of grape growing in the region.

Who says you can’t have too much of a good thing? The collection now makes an even bigger statement with the introduction of impressive 1.5L magnums—bold, larger-than-life bottles that embody the spirit of sharing. Designed to be enjoyed with family and loved ones, these magnums are a true celebration of connection, much like the family legacy they represent. Featuring direct-to-bottle screen printing, the magnums boast a refined and contemporary aesthetic. The design showcases intricate portraits depicted from the Oliver family archives, beautifully illustrated by Tatiana Trikoz, and accented with striking copper ink. Each forefather’s story and signature, meticulously sourced from historical documents, reinforces the authenticity and personal connection to the Oliver legacy.

Currently a series of three wines, honouring three different generations, the range is set to expand slowly over time, celebrating additional chapters of the family’s history. The magnums not only highlight the exceptional quality of McLaren Vale’s terroir but also reflect the passion, artistry, and pride of a family devoted to winemaking for nearly two centuries. Each bottle invites a sense of occasion, crafted for those who appreciate the effort, detail, and tradition behind every sip. Produced in extremely limited quantities—just 30 bottles per vintage—these magnums stand as a bold statement of rarity, heritage, and the joy of sharing fine wine with those who matter most.

CREDIT

  • Agency/Creative: Byerlee
  • Article Title: Celebrating Family and Tradition: Branding and Packaging ‘The Greats’ 1.5L Magnums from Oliver’s Taranga by Byerlee
  • Organisation/Entity: Agency
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Byerlee Design/Adelaide
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Label Design, Product Design
  • Industry: Food/Beverage
  • Keywords: wine, McLaren vale, design, wine label, byerlee design, adelaide, south australia, packaging, foil, oliver's taranga

  • Credits:
    Creative Director: David Byerlee

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
6
Bad
Vote
0