Imillay Giant corn snack packaging design

A long time ago in the impressive valleys of Cusco, life revolved around the majestic giant corn. This sacred food was cultivated with unwavering dedication, following ancestral practices that were respectfully passed down from generation to generation. The ancient Incas revered giant corn as a divine gift, a precious blessing that demanded the utmost reverence and care.

Over the years, the charm of giant corn persisted due to its exquisite flavor and its exceptional nutritional properties. This is how Imillay was born, a Cusco Agricultural Cooperative, which made the decision to honor the traditions of its ancestors and preserve the agroecological management of this remarkable crop, paying homage to the rich history and customs of the Cusco region. Each delicious bite of these tempting snacks serves as a heartfelt tribute to the brave producers of the Huarocondo District, who tirelessly work day after day safeguarding the ancestral practices that connect us with our roots.

The concept and packaging design are inspired by this profound ancient narrative, deftly capturing the organic contours of corn husks and the very essence of the plant, resulting in a visually captivating and genuinely authentic experience. The vibrant hues used evoke the charm and traditional heritage of the Inca civilization, with a striking interplay of colors symbolizing the energy and vitality needed to nurture and harvest the magnificent giant corn, while embodying a deep sense of gratitude for the nutritious gift of mother nature. Taken together, this packaging reflects the captivating history, inherent essence and unparalleled quality of this authentic, ancient sustenance, forging an unbreakable bond with our most precious heritage.