The love of some members of a family in Durango Mexico was the driving force behind the creation of this brand. Guided by the phases of the moon and inspired by consciousness, they seek the optimal seasons marked by Mother Nature to create a mezcal through artisan processes.

Mezcal of very limited production that shows the divinity of the lands and the riches of the mezcal spirit.

A mezcal worthy of being honored, a mezcal of ritual, of celebration. “Celebrante” is the name assigned to this drink, a drink that celebrates its process, celebrates nature and the entire ecosystem around work. Worth sharing in the best moments, a drink to celebrate.

The bottle is faceted and each of its sides includes a member of the family, including the sun and the moon, main actors in the creation of this drink.

The graphic identity strives to tell the story of the entire process through its label, a label worthy of sharing and interpreting, a reinterpretation of the chopped paper used at mexican folk parties and in offerings, a way of exalting and thanking the land for the mezcal obtained.

“The state of Durango is one of the seven producers of mezcal with designation of origin due to the large number of vinatas that produce this traditional drink, which has resulted in the generation of an excellent quality mezcal for tasting and sale locally. The state of Durango is one of the seven producers of mezcal with the nomination of origin due to the large number of vinatas produced by this traditional drink that has given. As a result, the generation of an excellent quality mezcal for tasting and sale at the local level. However, despite multiple efforts by producers and state agencies that promote technification in order to make their production efficient and be part of an important link within the regional economy, the reality is that presents a constant discontinuity in the acquisition of raw material, low efficiency in the yield per kilogram of pineapple, low volume produced, with reluctance to certification and predominance of independent producers. But despite the reality surrounding mezcal of Durango, there are few producers who have promoted the certification of their production and they have managed to place different brands of this drink in the national and international market.”