Chen Design Associates – Purist Brand Launch

Chen Design Associate’s launch for Purist is a confident, modern brand that accomplishes far more than the debut of an exceptional water bottle line. Our team developed an enduring identity and comprehensive campaign that asserts quiet authority and a bold aesthetic to set Purist apart in the competitive hydration market. The technology that gives Purist its unmatched versatility is inspired by the power of nature. Our brand strategy approach from the outset was to ground the company’s ethos in the natural world, while expressing their identity through a contemporary, urban point of view.

To elevate the product for various consumer environments, we created a minimalist packaging system for all bottles and lids. Stripping down to the most essential copy and design elements, we establish Purist’s distinctive voice amid the retail noise, captivate attention, and bolster brand loyalty. Our creative campaign to launch the Purist brand and its first release, brought together CDA’s expertise in powerful ways. We provided integrated strengths in photography, video, messaging, and developed the identity and brand voice across print catalog, ads, trade show booth, and environmental graphics.