WildKind Packaging is a manufacturer of biodegradable and compostable flex-packaging that enables companies to package their goods in an environmentally-friendly way. As a company that is dedicated to making a positive impact on the planet, WildKind approached CC & Co Studio to help create a logo, brand identity, and brand extensions for their launch.

At the core of WildKind’s values are kindness, trust, progress, and courage. CC & Co Studio used these ideals as the foundation for the brand personality and visual identity, which is centered around the concept of “The Rebel Heart.” The WildKind logo is a hand-drawn design that evokes the rebellious spirit of the late 1960s, reminiscent of Sgt. Pepper and Wes Wilson’s style. The logo serves as the anchor for the brand identity, exuding confidence and a sense of individuality.

To balance the boldness of the logo, CC & Co Studio incorporated the use of Grifinito, a compact and elegant typeface, for headlines and display text. Additionally, playful and whimsical floral patterns and deconstructed floral bunches were added throughout the identity to maintain a sense of fun and approachability.

The overall design is bold and unique, conveying the message that WildKind is a company that cares about the environment and is not afraid to take a stand. By partnering with CC & Co Studio, WildKind was able to create a brand identity that perfectly aligns with their core values and positions them as leaders in the sustainable packaging industry.