Allday Natural is a Romanian skincare brand that specializes in natural skincare products. The brand’s goal was to expand their brand with a new range of products, infused with caviar extract.
Our task was to create packaging that not only looked expensive but also highlighted the brand’s emphasis on natural ingredients. Furthermore, the packaging had to be functional enough to safeguard the high-end skincare products during shipping and storage.
To overcome this challenge, we opted for a color palette of turquoise and silver. The colors symbolize the movement of the sea and the lines of a shell, thereby connecting with the natural ingredient aspect of the brand. The packaging design featured a mix of silver and light turquoise hot-pressed foil wave lines on a matte paper box. This unique design was both luxurious and conveyed the brand’s focus on natural ingredients.
The designer leveraged her extensive knowledge and expertise in luxury cosmetic brand design to create a design that communicated the brand’s message of natural ingredients while maintaining a high-end and sophisticated look and feel.
The outcome was a packaging design that was not only functional and practical but also accurately captured the essence of the brand. The unique packaging design gave Allday Natural a competitive edge, setting it apart from its competitors.
Overall, the packaging design achieved the brand’s goal of conveying luxury and elegance while highlighting its natural ingredients focus. Allday Natural’s packaging design was a testament to the brand’s commitment to delivering high-end, natural skincare products.
- Agency/Creative: Acclamé
- Article Title: Caviar Packaging Design Range of Skincare Products by Acclamé
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Romania
- Agency/Creative City: Bucharest
- Market Region: Europe
- Project Deliverables: Art Direction, Packaging Design
- Format: Box, Jar
- Substrate: Glass Jar
- Industry: Retail
- Keywords: skincare, packaging, branding, brand identity, label design, logo design, cosmetics, natural skincare
Packaging Designer: Sorina Rusu