Catfix is a granulated odor eliminator for cat litter boxes. The only product on the Russian market that guarantees 100% effectiveness of odor removing effect. Naming and brand concept is aimed at emphasizing the category and product effect: fixing the problem of unpleasant cat odor.
Solid appearance of the logo creates a sense of clarity and reliability of the liquidator’s qualities. The silhouette of letter “I” is repeating the shape of “odor” illustrations, symbolizes the action of the product. The white and blue color scheme evokes a sense of cleanliness and lightness for the potential buyer and stands out from competitors, who usually stick to green color scheme. Key element of the label and the whole visual identity of the brand is the expressive look of a cat. Such a bright element instantly attracts attention both on e-commerce platforms and offline retail space and help prospects immideately identify product for their cat pets.
Shape of packaging is tube, which was chosen after market and customer research to improve quality of customer experience and convenience of using. Two sides of tube cap allow users to chose the amount of remover, that they want to pour into litter box. Final product design features a clear coat layer on logo and on astonishing cat eyes.
Easy to use label design can transform to various promo-materials such as web-banners, outdoor billboards, POS-materials, e-commerce cards and even merch, such as t-shirts and clothing, stickers, brelocks etc.
CREDIT
- Agency/Creative: ByAndreyNikolaev
- Article Title: Catfix Packaging by ByAndreyNikolaev Combines Clarity, Functionality, and Feline Appeal
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Modelling, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Creative Direction, Design, Graphic Design, Label Design, Logo Design, Packaging Design, Product Design, Product Naming, Typography, Visualisation
- Format: Box, Tube
- Industry: Chemical
- Keywords: Pet Cat Odor Packaging Remover Label Design Branding Brand Identity Label Logo
-
Credits:
Art / Creative Direction: Andrey Nikolaev
Design: Andrey Nikolaev
3D Modelling: Andrey Nikolaev
