About: The seamless blend of rich legal heritage with a fervor for innovation marked the inception of Castro & Hinrichsen. Situated in the historic heart of Recife – PE, this distinguished law firm boasts expertise in Medical and Health Law. Anchored by the relentless dedication of its founding partners, Igor Castro and Thiago Hinrichsen, the firm’s ethos revolves around delivering unrivaled satisfaction in all legal endeavors. It’s not just about expertise but also about presence, unwavering commitment, and meticulous attention. They believe that the culmination of responsibility, a sharp professional demeanor, keen eye for details, and an adept organizational capacity is the key to addressing the multifaceted needs of their clientele.

Solution: With aspirations of market repositioning and carving a unique niche, the firm approached us, envisioning a novel visual realm for their brand. The directive was clear – the new Visual Identity should exude potency, charisma, and trustworthiness, mirroring the deep-seated legal proficiency and the gold-standard services the firm offers. Our creative route steered us towards intertwining the initials “C” and “H”, further embellished with the iconic Greek pillar; a synergy that encapsulates the brand’s essence. Typography wasn’t just an afterthought. Each letter was meticulously forged using a modular geometric grid, later refined with optical tweaks to augment readability. Rounding off our endeavor, the erstwhile color palette underwent a transformation, emerging with bolder and more striking hues, setting the stage for an impressive array of Visual Identity applications.