Casa di Eva came to me back in 2021, when it wasn’t yet Casa di Eva, with a very beautiful purpose of showing people how much healthier it is to use natural beauty products, and bringing ancient beauty rituals up to date, such as For example, using rice water to develop your facial soap, producing moon glow (a product used as a body highlighter) on a full moon night, as it contains purple powder that illuminates and is present in nature, among other fantastic products.

In this project, we planned and developed the entire initial process for the brand:
– Naming, Visual Identity, Product and Arts Identity for social networks and monitoring of branding management.

“Beauty rituals and the wisdom of mother nature come together at Casa di Eva. In the search for intimacy with the Earth and its elements, simplicity and ancestral knowledge provide the human being’s connection with the individuality and essence of union between the kingdoms.” – Denise Lopes, creator of Casa di Eva.

To create the name and visual identity, we were inspired by the biblical tale of Adam and Eve. The natural beauty of Eve, making reference to her creation from Adam’s rib with the illustration of the plant that carries that name applied to the icon, and the appearance handcrafted typography in identity. Everything to reflect the brand’s purpose.

The packaging had sustainability as its main factor, as its positioning seeks to communicate a natural brand that values ​​health and the environment. Therefore, the initial materials were planned to be printed on kraft paper or recycled paper, avoiding the use of non-recyclable inputs.

Beautiful and organic construction work that now reaches other regions of Brazil, in addition to our city of origin, Maringá.