Our task was to develop the label design for Caribous – Roasted. It had to attract attention and make the product distinguishable within its range. Conceptually, the design solution had to bring the product closer to the “difference” category. At the same time, it was important to win the trust of the art lover consumers, whom the product targets.
Packaging Caribous and Roasted collection include 3 main products are Artisan, Exhibit and Poetry, inspired from Macaw parrot (pronouns in Vietnamese as Maca parrot). Furthermore, it is called a long-tail parrot, it is the collection of all the parrots which have long- tail. From small to big, usually vivid colors and belong to the new world family of parrots, distributing most in the South of America.
The brand’s visual identity is based on the label elements. Three main colors (blue, forest green & red) create a deep yet soft atmosphere of mysticism. The choice of natural and crafted materials emphasizes the art lover category of the product.
We had chosen to approach challenges, researching and experimenting with a wide range of styles. Various graphic factors create a novelty linked with Artisan, Exhibit, and Poetry in outstanding and impressive ways. There are 18 species of Macaw that we used for the main appearance and colors of the project (Ara ararauna, Aracanga and Ara ambiguus).
Illustrations build on the brand’s key visual identity, the ingredients and Macaw are designed through a unique illustration style. This art promotes user experiences, accommodating clients who are chill out and ready to begin a new adventure.
One of the most crucial thing that we always follow when making a new packaging project is creating the inspiration for clients to keep the package after using these products.
- Agency/Creative: Vivian Agency
- Article Title: Caribous Roasted Limited Edition Packaging Design by Vivian Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Art, Art Direction, Brand Rejuvenation, Label Design, Product Design, Research
- Format: Bag
- Substrate: Pulp Fibre
- Industry: Food/Beverage
- Keywords: Packaging
Jacob Lu0113: Art Direction & Design