• Project

  • Region

  • Industry

Capturing Strength and Grace: Designing Meso Hassona’s Iconic Brand Identity Designed by Marklinica

Capturing Strength and Grace: Designing Meso Hassona’s Iconic Brand Identity Designed by Marklinica

Meso Hassona, the formidable weightlifting champion from Qatar, epitomises strength, determination, and athletic prowess. His journey in the world of weightlifting is a testament to resilience and relentless pursuit of excellence.

As we embark on the creation of his logo design and visual brand identity, we aim to capture the essence of his remarkable journey and unparalleled achievements. Meso Hassona’s brand identity is a celebration of his extraordinary talent and unwavering commitment to his sport. It reflects his relentless pursuit of greatness and his ability to inspire others through his achievements.

The visual identity of Meso Hassona will be bold, dynamic, and instantly recognisable. It will capture the raw power and intensity of weightlifting, conveying a sense of energy and determination. The logo will feature strong, clean lines and iconic imagery, symbolising Meso Hassona’s ability to overcome challenges and emerge victorious.

The logo for Meso Hassona embodies the essence of speed, strength, and precision. It symbolises the agility and power of a hawk in flight, combined with the sharpness and elegance of a sword. The design is dynamic, featuring sleek lines and sharp edges that evoke a sense of movement and energy.

Symbolism: Speed and Agility: The sleek lines and fluid curves of the logo convey a sense of speed and agility, reflecting Meso Hassona’s swift movements and quick reflexes as a weightlifting champion. Strength and Precision: The sharp edges and defined angles in the design represent strength and precision, echoing the meticulous training and unwavering determination that characterise Meso Hassona’s approach to his sport. Hawk Motif: The logo draws inspiration from the majestic hawk, a symbol of power, focus, and keen vision. This motif underscores Meso Hassona’s sharp focus and determination to soar to new heights in his athletic endeavours. Sword Imagery: The sharp, pointed elements in the design evoke the imagery of a sword, symbolising discipline, skill, and the ability to overcome obstacles with precision and resolve.

Colour Palette: The logo features an energetic combination of green and dark purple hues: Energetic Green: Represents vitality, growth, and ambition, reflecting Meso Hassona’s determination to continuously improve and excel in his athletic pursuits. Dark Purple: Symbolises strength, nobility, and sophistication, adding a touch of elegance and prestige to the design.

Overall Impression: The logo for Meso Hassona exudes a sense of power, speed, and strength, encapsulating his dynamic presence as a weightlifting champion. Its striking visual elements and vibrant colour palette make it instantly recognisable and memorable, reinforcing Meso Hassona’s identity as a formidable athlete in the world of weightlifting.

CREDIT

  • Agency/Creative: Marklinica
  • Article Title: Capturing Strength and Grace: Designing Meso Hassona’s Iconic Brand Identity Designed by Marklinica
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Alexandria
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Identity, Branding
  • Industry: Entertainment
  • Keywords: olympics, sports, meso hassona, weighlifter, brand identity, marklinica, Qatar, championship

  • Credits:
    Art Director: Dr. Rana Mohsen
    Graphic Designer: Sara Anani

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
10
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
10
Good
Vote
2
Bad
Vote
0