Constantly evolving for a changing world. Canvas Group is a leading Australian integrated agency, with a multi-disciplinary service offering: including branding, UX/UI, web development, marketing collateral, copywriting and film.
Striking and dynamic; the new Canvas Group brand positions the agency at the forefront of the digital era. The ‘C’ monogram shapeshifts to highlight the unique positioning and service proposition of this moving brand. It was designed with 17 layers – giving it a dynamic and blurry finish and representing the constant evolution and movement of the design industry. The accompanying wordmark is timeless, clean and simple and there to support the hero monogram.
3D animation of the monogram visually explores the myriad services offered by Canvas Group, taking the brand into different spaces and dimensions. It symbolises creativity, innovation and constant motion – core values at the heart of the Canvas Group philosophy.
The collateral and website are clean, sleek, elegant: showcasing the agency’s design aesthetic and providing the perfect backdrop to portfolio. Black, charcoal and white are the only colours used throughout, providing a striking counterpoint and allowing work to shine and reveal itself in the most powerful way. At Canvas Group, we believe in perpetual motion, positive change and the power of design.
- Agency/Creative: Canvas Group
- Article Title: Canvas Group Self Promotion Digital Design Identity Creation
- Organisation/Entity: Published Work
- Agency/Creative Country: Australia