Visual identity created for Canoa Quebrada, in Sousas, São Paulo, a beachfront themed restaurant and bar. In addition to the clear homage to Canoa Quebrada beach, in Ceará, and to the culture of northeastern Brazil, the restaurant is an even greater experience. During the technical visit, the challenge became apparent, there was a lot of culture and sensory experiences there that needed to be represented. The entire place is unique and handcrafted in different materials, mainly wood, from the tables to every detail of the decor. One of the most prominent areas is the lounge near the entrance, where we have a strip of sand and a boat, yes, a boat in Sousas! Not only is it decorative, but it also doubles as a bar. All this craft and thematic experience inspired us and needed to be translated visually.
CREDIT
- Agency/Creative: CEXM & Savana
- Article Title: Canoa Quebrada Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Campinas
- Market Region: South America
- Project Deliverables: Brand Identity, Craft, Graphic Design, Identity System, Logo Design
- Industry: Food/Beverage
- Keywords: canoa quebrada; restaurante; restaurant; luxury; bar; seafood
-
Credits:
Senior Art Director: Carlos Mello
