Epipleon is a furniture store in mykonos that sells heavy wood based furniture. The development of tourism on the island of Mykonos pushed the owner of the company to follow the current commercial needs and renew the brand image.

The aim was to create a logo that coexists with the font and the corporate identity to be invested with features of Mykonos and wood.

More specifically, I chose to convert the Greek letter “π” which already existed in the company name, into a logo. This letter is a widely recognizable due to its mathematical use, so the name could be read by foreign language customers.

Furthemore, the logo, in addition to being a mix of typography and logo, should include a reference to the furniture. So I worked with the letter “π” which with a few modifications also acquired the form of a table. A table is one of the most functional furniture and everybody can relate to it. Also, based on the logo features, I created a whole collection of custom icons with different furniture. That could help a lot to unify the identity within the physical store and the digital store.

I definitely wanted the overall image to contain minimal elements, clean lines but also a charming feeling that comes from both the wood and the character of Mykonos island. That’s why I used Neutral Face font which does not contain anything superfluous in its design. Its parallel lines create an overall and compact character that is quite similar to that of furniture.

On the contrary, the color palette consists of dark and deep colors which create a more classic and nostalgic feeling. That’s why i used some shadow and wooden elements in the presentation of the project. Blue color, while initially inspired by the blue of Mykonos, then darkened to remind warm spaces filled with wood. Also, brown, the basic color of wood, could not be missing from the color palette. Finally, to give an air of freshness and balance, light beige has conquered a large part of the color palette.