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Campari Seltz Mailing Packaging Design

Campari Seltz Mailing Packaging Design

In early 2022 Campari Germany approached us with the task to craft luxury invitations for their Campari Seltz trip to Milan, where Germany’s best Barkeepers would be invited to experience the origins of the world-famous Campari Seltz drink. Beside the main invitation design, Campari wanted us to design and produce matching save the date cards.

For the save the date cards we used red string tie envelopes and combined them with cards made from luxury Gmund Cotton paper, featuring red Pantone letterpress. The invitation itself is a sleek multi-layered mailing embedded in a luxury custom-made box, hot foil embossed and crafted from the finest Gmund Kaschmir paper.

Inside you’ll find another hand printed letterpress card, a carefully designed and handmade Campari passport and a luggage tag made from genuine French leather, hand finished with a golden hot foil embossing of the Campari logo. The passports – acting as the main piece of the invitation – is a modern reinterpretation of old Italian passports of the 1920s, each lovingly handmade, finished and personalised by typewriter and stamps. Each passport features the guests photo, personal details, itinerary and travel details. Just like the rest of the mailing, the passports are made with red Gmund Kaschmir paper on the outside and fine Gmund Cotton paper on the inside, each hot foil embossed and bound by hand. All parts of the mailing are held in place by custom-designed inlays and a fine ribbed cotton ribbon which also makes unboxing easy and comfortable.

Each invitation-package was handmade in our inhouse workshop and we printed the letterpress cards ourselves in an open space print workshop in Munich. The combination of fine material, a minimalistic design and traditional craftsmanship, yields in a sleek yet luxury mailing design which incorporates the quality and attention to detail Campari is world famous for.

CREDIT

  • Agency/Creative: Denis Widmann
  • Article Title: Campari Seltz Mailing Packaging Design
  • Organisation/Entity: Creative, Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Munich
  • Industry: Entertainment
  • Keywords: WBDS Creative Design Awards 2022/23

  • Credits:
    Working Student / Junior Designer: Tom Redlbacher

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