The Camp David Private Label wine series design was created exclusively for the U.S. Presidential Retreat and the foreign leaders, dignitaries, and special guests they host. The packaging design honors stately tradition and sophistication, and the Camp’s serene Catoctin Mountain locale. This inaugural limited release is comprised of three distinct finely-crafted varietals, with additional varietals and vintages releasing this spring.
Luxurious natural felt labels feature elegant touches of gold foil, including the woodcut illustration of the Camp’s famous marker, front and center. Each of the limited release bottles is embossed with the official Camp David Presidential Retreat seal, sequentially numbered, topped with branded natural corks and foil capsules, and presented in a fire-branded, espresso-stained wooden box.
This packaging design project first started with the creation of a new illustration of the retreat’s renowned sign. The famous marker, which is located at various points around the property, has become a symbol of the presidential retreat. From there we moved into packaging design, development, and production for the Private Label limited release wine series.
Camp David serves as the U.S. President’s country residence and retreat. Located in the beautiful wooded hills of Catoctin Mountain Park in Frederick County, Maryland, Camp David has offered every president since Franklin D. Roosevelt a place of solitude and tranquility, and is an ideal place to host foreign leaders and dignitaries.
CREDIT
- Agency/Creative: Lisa Sirbaugh Creative
- Article Title: Camp David Private Label Wine Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Frederick
- Market Region: North America
- Project Deliverables: Creative Direction, Illustration, Label Design, Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Paper, Wood
- Industry: Food/Beverage
- Keywords: wine, wine packaging, packaging, packaging design, wine label, label design, box design, foil stamp, foil, emboss, sequential numbering
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Credits:
Creative Director & Designer: Lisa Sirbaugh
Illustrator: Lisa Sirbaugh
Printer: KSidrane
Corks & Capsules: Lafitte
Box Manufacturer: Golden State Box Factory
Photography: Viscul
