Real de Asúa was born in 1994 as a tribute to the founders of the Compañía Vinícola del Norte de España: the brothers Eusebio and Raimundo Real de Asúa, who, probably without knowing it, sealed the infinite meeting between Haro and Bilbao, where they came from.
Real de Asúa is therefore both a wine and a tribute. As a wine, it is made with grapes selected from Villalba’s own vineyards, specifically from the Carromaza estate, with its evocative name and remarkable altitude.
As a tribute, Real de Asúa is the link between two moments that are almost 150 years apart, a number that will only increase with the inexorable passage of time. The passage of time, the road travelled and the emotional bond represented by three coats of arms. One in the centre, that of the winery itself, and two on either side, those of Bilbao and Haro. It all means something. Everything fits.
Real de Asúa is a wine and a homage. Two concepts united by time.
What time has united
Few products have such a direct and complex relationship with time as the world of wine. Bottled time is one of the most poetic references in the definition of what a good wine can be, with the intention of transcending it. The intricate bond between time and wine intertwines uniquely, defining its essence. Bottled time, a poetic notion, transcends the mere drink, encapsulating a moment, a place, and a narrative. It’s beyond design’s capture—it’s a journey through time, where three coats of arms symbolize a space, a moment, and movement, personifying this journey. The resources of the design world to capture an exact moment in the life of something will surely be infinite, but that was not the point here. Because the three coats of arms represent at once a moment, a space and a movement. Which by definition is… a journey through time.
CREDIT
- Agency/Creative: Calcco
- Article Title: Calcco Create Label Design for Real de Asúa
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Calcco
- Market Region: Global
- Project Deliverables: Brand Strategy, Label Design, Product Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine, Packaging, Label, Spain, Calcco, Rioja, CVNE, Real de Asúa
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Credits:
Design Agency:: Calcco