Inspired by the vibrant colors of nature and the unique flavor of Latin culture, Café de Palma keeps you in a tropical art deco mood where the bright and the lush blend to achieve a stylized identity that lives the night surrounded by palm trees and golden details.
The typography was carefully traced to reflect art deco features, the elements of the brand identity portray the vivid colors of a refined tropical Latin atmosphere.
This identity has been developed for a Bar in a lively zone of Guadalajara, Jalisco, Mexico. Here, the young tapatíos (this is how the people of Guadalajara are called) come to dance and to receive free coffee so they can keep up all night. They find themselves immersed in a unique brand experience in the city. In Café de Palma branding we combined the aesthetics of a café with the energy of a coffee-fueled dance floor.
CREDIT
- Agency/Creative: Estudio Albino
- Article Title: Café de Palma Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Photography, Research, Tone of Voice
- Industry: Entertainment
- Keywords: Branding, Bar, Coffee, Cafe, Experience, Latin, Culture, Drinks, Vibrant, Art Deco, Logo, Signage, Print, Palm Trees, Golden
