Cachafaz is one of the main Argentinian brands for cookies, chocolates & sweets. We’ve worked with them for the last 5 years in different projects, such as “alfajores”, snacks, sweets and cookies.
This time we were called not only to design the packaging but also the cookies themselves.
The pack needed to be clear on its main information: brand, ingredients and picture. We’ve worked with bright colors to gain visibility on the very crowded shelves of its category.
Besides the bright colors, the brand, “organic” word and photograph have spot gloss finishing.
CREDIT
- Agency/Creative: GINGIN
- Article Title: Cachafaz Organic Cookies
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Flow-Pack
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
