BURGAWAVE is a small eatery where delicious and quality food is prepared. The main visitors are surfers. The atmosphere is friendly and guests are always welcome here.
What surfers need are waves. They see them even in a burger. And if you combine waves and a burger?
This combination embodied in a BURGAWAVE. It’s image became the main idea of brand identity. In branding there are used three main colors: yellow, raspberry and blue. These rich and vibrant colors are associated with summer, sun and waves. The combination of these colors allows you to change the mood of the style. The logo consists of the words: burger and wave, where each is highlighted in one of the primary colors. Their combination may vary depending on the background. The logo is freely located in different places of the layout, like a surfer who is always on the move. Stickers are an integral part of surf culture. In addition to company graphics, there are developed thematic pictograms which are used as stickers. These are Hawaiian flower, cult van of the 60s, sea turtle and other famous symbols. The brand font combines the plasticity and mightiness inherent to the waves. At the same time, it is a modern and stylish grotesque. The text information in the mockups is located among the waves. They may partially envelop the text. In order to focus on brand values and emphasize the atmosphere, there is no food image in the identity. Indeed it is very tasty there.
Such identity is noticeable in the city sea of brands. It is a lighthouse, as well as a shelter for like-minded people and friends of this place.
- Agency/Creative: Cherkasov design
- Article Title: BURGAWAVE. Brand Identity
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research
- Industry: Food/Beverage