A Modern Take on an Iconic Range
Burgas 63 by Black Sea Gold, Pomorie, is a range of rakia that has become synonymous with quality and prestige. When it came to redesigning the packaging for the range, it was crucial to preserve the product’s character while giving it a modern, sophisticated look that reflected its true quality.
One of the key features of the new packaging design for Burgas 63 Rakia is the strong embossing that has been applied to the front label. This process adds an extra touch of elegance to the design and creates a tactile experience that engages the consumer’s sense of touch. The embossing process affects both the upper and lower labels, creating a cohesive look throughout the packaging. This technique is often used to add depth and texture to a design, and it is particularly effective on the Burgas 63 labels because it creates a sense of sophistication and refinement. Thanks to my friends from Dagaprint this effect was mastered to its best possible level.
Another important element of the new packaging design is the choice of paper. The elegant paper with a smooth texture enhances the overall aesthetic and creates a sense of luxury. The paper was carefully selected to complement the other design elements and to ensure that the packaging feels cohesive and well-thought-out.
Finally, the preserved grappa-style bottle also plays an important role in enhancing the overall aesthetic of the packaging. The bottle is iconic, and it has become synonymous with the Burgas 63 Rakia range. By preserving the bottle design, the new packaging design pays homage to the product’s history and heritage while also updating it for modern consumers.
The old design had many imperfections and problems, but with the new redesign, those issues have been addressed, and the packaging has been elevated to a whole new level. The before-and-after transformation is precisely done, and the new design captures the true essence of the Burgas 63 Rakia range, making it a true work of print art.
Redesigning the entire range of four products was a prestigious opportunity, as Burgas 63 is an iconic spirits brand that is famous throughout the world. The new packaging preserves its iconic status while updating it for contemporary consumers, ensuring that the range remains relevant and appealing for years to come. With this redesign, Black Sea Gold, Pomorie has truly captured the dedication and craftsmanship that goes into making this exceptional range of rakia.
- Agency/Creative: the Labelmaker
- Article Title: Burgas 63 Rakia Redesign: A Sophisticated Update to an Iconic Spirits Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bulgaria
- Agency/Creative City: Sofia
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Redesign, CGI, Graphic Design, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: the labelmaker, wine label designer, wine label designs, wine label printing, wine desegn, california wine label, napa wine label, napa label designer, jordan jelev, metal wine label
Client: Black Sea Gold – Pomorie
Design & CGI: the Labelmaker