Xic del mel is a new brand created for a new concept of natural wines, a familiar, natural, honest and pure concept. A wine that is made like in the past, made like home. The elaboration of this natural wine is inspired by those wines made in the traditional country houses, “la Masia el Mas or el Xic”, at a time when man and nature live in greater symbiosis.The man-nature bond has always been evident in our affective relationships … that is why many times we give “nature” to our loved ones.
Naming: Xic del Mel means, in Catalan, the name of a land with masia (traditional Catalan house where a whole family and their animals were housed, and had a generational transfer). This has been the emotional link and the communication axis for the creation of the naming of this product.
Graphic concept: The graphic concept started from the product itself, a natural wine has the minimum human intervention during the entire natural process of the wine, from the growth of the grape in the plant, the harvest and the production process itself. Well, we try to be as respectful as possible with it. That is why we have designed a product with the minimum graphic intervention, the minimum number of inks, a natural 100% cotton pulp paper, trying that that care, that affection that has been given during a whole life cycle is transferred to packaging.
We have sought to create a different image, thanks to the bottle, an atypical bottle storage format, which reminds us of old bottles, from when our grandparents bought wine in bulk for consumption “on a daily basis” and filled them over and over again, always with the same cork until it breaks.
Cork is also a natural element, for this reason we have worked the neck of the bottle without a capsule, as purist as possible, so as not to have unnecessary things, and that, in turn, that natural cork remains visible. The range of wines is made up of: a white wine, a red wine, a rosé and an “orange wine”. For the creation of the images we moved to a typical 16th century farmhouse, located in the upper area of the Penedès, in les Llambardes, thus trying to convey all this history that we narrate here through a photograph.
- Agency/Creative: Bulldog Studio
- Article Title: Bulldog Studio Creates Label Designs for Xic del Mel Natural Wines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System, Illustration, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle