The briefing: Creation of the brand and packaging of a beer, this label must explain how the mind of a designer understands sustainability.
Project for the Finnish paper company UPM Raflatac, for the global launch of the new series of Rêverie 3 papers, where we could work, within the concept, with total freedom of creative movements always using their new paper.

The solution: The social revolution on sustainability applied to how we, designers, understand it, that was the axis that structured our design, the manifestation and the use of the banners used in them. The banners made with recycled materials, directly taken from the container, are normally cardboard boxes that end up being the carriers of a slogan made with paint, the art of demonstrating.
We try to develop this idea and transfer it to an eye-catching paper and format, such as a craft beer, beers that normally allow us to have more daring graphics.
The naming was another turning point, since we tried to make a play on words with the name of the famous climate change activist; Greta Thunberg, and from there came this Grrrreat thunbeer, in Spanish the play on words is even easier to understand.
The work was entirely done by hand and then passed through the scanning process into digital format and to be able to work on the finishes in a more agile way.

The bottles, once filled and labeled, were customized with spray lacquer, painting their caps by hand.
The paper selected was a 100% recycled paper from UPM’s new Riveríe 3 range.