Branding Norway’s Westernmost Fish Farm
Bue is a the westernmost fish farm in Norway. Producing sustainably harvested land based Fresh Island Salmon.

The brands ESPs are the fresh atlantic waters, the Island fishing traditions, the harsh elements and the strong currents.
All optimal conditions to harvest a superior athletic salmon. With the merger of old traditions and new technology, this gives them a current advantage.

Current Made
Only with resistance, can we create real progress. In the ocean gap furthest west in Norway, there is a lot of resistance. Here you’ll find our Fresh Island Salmon swimming naturally against the strong flowing current.

Powerful. Naturally.
Our Fresh Island Salmon is current made. Swimming instinctively against the continuous current, they are naturally healthy, more powerful, firm and tasty. The natural choice.

The fast-flowing current creates a very special salmon. Strengthened by its natural environment, it becomes more agile and more muscular with a superior taste. It is a fish that thrives in its clean surroundings and makes the most of its current advantage.

Fresh Island Salmon
Shaped by the current, this is a naturally fresher, firmer salmon. Harvested at its peak, our fish set an unrivalled standard of tasteful nutrition. A delicate, healthy taste of distinctive origin.

We believe that our surroundings shape us. The Bue Fresh Island Salmon swims in clean and fresh fast-flowing North Atlantic water. It is shaped by resilience. Formed through resistance. A healthier and firmer fish. A delicacy for seafood connoisseurs and chefs in their search for the ultimate umami.

Brand film narrative:
In the ocean gap furthest west in Norway, there is a lot of resistance.
A resistance creating resilience in both fish and folks.

Since the dawn of day, Salmon has been our way of life.
A life lived on nature’s terms.

We still live in harmony with nature, but times are changing.
Now we harvest the fish on land instead of catching it at sea.
A more sustainable solution for both islanders and the planet.

The salmon keep swimming as it has always done, Naturally strong, against the current.

Bue® Salmon Current Made

Photography for Packaging
Fresh Island Salmon, presented in a fresh way, combined with inspirational food-shoots of the salmon.
Brand colors are used to build brand recognition.