Bud Tet
Budweiser understands the importance of gifting and strengthening bonds during lunar new year (Tet) in Vietnamese culture. To embrace this tradition, Budweiser introduces a beautifully designed festive limited edition beer bottle that adds a touch of celebration to the occasion.
The limited edition beer bottle design embodies the spirit of Tet, incorporating traditional elements such as the zodiac animal of the year and vibrant colours that symbolise luck and prosperity. This visually captivating design creates a special and memorable gifting experience, making it the perfect choice for both business partners and family members.
Budweiser’s limited edition beer bottle becomes a valuable gift that not only reflects thoughtfulness but also reinforces the bond between professionals. By offering a unique and visually appealing gift, A limited edition beautiful crafted gift shows its commitment to the relationship, while also celebrating the joyous occasion of Tet.
Budweiser embraces the Vietnamese culture, fostering a sense of togetherness and strengthening the family bond. The festive design sparks conversations and creates joyful moments, enhancing the overall celebration of Tet.
In summary, Budweiser’s limited edition beer bottle for lunar new year brings people together and strengthens bonds through its beautifully designed festive packaging.

The Challenge
In recent years, Budweiser’s inconsistency in leveraging its distinctive red colour and Tet/festive icons has undermined the brand’s trendy and international image.

The Solution
In 2024, the year of the dragon, Budweiser embraced the significance of this mythical creature within Vietnamese culture and incorporated it into their limited edition pack design for lunar new year.

BlackMoon Studios carefully crafted a visually stunning packaging that showcased the majestic and powerful nature of the dragon. The packaging featured intricate and vibrant illustrations of the dragon, symbolising luck, prosperity, and strength. The attention to detail in the design captured the essence of the dragon, making it an eye-catching and symbolic choice for gifting during lunar new year.
By incorporating the dragon, Budweiser not only honoured Vietnamese cultural beliefs but also created a unique and engaging experience for consumers. The limited edition pack design allowed individuals to connect with the cultural significance of the dragon and celebrate the year of the dragon in a memorable way.
to integrate with the iconic Budweiser brand elements. Touches of Budweiser were added in the form of the bow tie symbol to create the dragon scales and the firework motif in the background.

Overall, by incorporating the mythical creature of the dragon into their limited edition pack design for lunar new year, Budweiser paid homage to Vietnamese culture and provided consumers with a visually captivating and culturally resonant gift option for celebrating the year of the dragon.

James Diaz Alberdi, Creative Partner and Founder explains, “We wanted to create a design that truly captured the essence of the 2024 lunar new year, which is the year of the dragon. Our goal was to craft a limited edition aluminium Budweiser bottle that would not only celebrate the cultural significance of this mythical creature but also resonate with consumers and collectors alike.”