Au Pif is a restaurant and wine bar established in Strasbourg for more than two years. This place is ideally located close to the cathedral and is set in an exceptional setting. It is composed of two large rooms, one of which is a cellar with a contemporary and original decoration and a backlit wall made from wine bottles.
This restaurant-bar is run by a couple who are passionate about gastronomy and wine. Their initial idea is simple: to create a place that resembles them and where you can eat fresh, original and revisited cuisine while drinking wine from a selection of bottles ranging from small local producers to great classified growths.
After discussion and presentation of the concept, they wanted to emphasize that the products offered (be it wine or food) are directly from the producer to the consumer. They also wanted to emphasis the wine bar aspect of the place because one of the major assets of this place is the extraordinary number of references they propose.
It is with all this information that the visual identity was drawn.
My idea was simple and direct: to create a unique and original symbol that would translate the proximity between the winegrower and the consumer, from the earth to the glass!
That’s why I designed a wine glass with a vine stem, in an engraving style with many lines to emphasize the volumes and the shadows. This style which is dear to me for a long time has the advantage of being contemporary and in perfect adequacy with the universe of the wine and the luxury.
I added on top of it a contemporary and thick typography to have an easy and quick reading of the name.
Concerning the colors, it’s a classic range that has been set up, a dark blue for the background, sometimes worked with texture depending on the media, golden color for the illustration, to reinforce this luxury aspect. And finally white for the typography, it brings a sober and ultra legible touch and creates a link in this color palette.
For the variations, everything was thought in a sober way, as for a wine label, the goal being to put forward the place.