Buckwheat Chocolates Packaging Design Creation by Amina Khunkaeva

Buckwheat Chocolates Packaging Design Creation by Amina Khunkaeva

In 2018 Nature’s Own Factory has presented a new and innovative buckwheat chocolate made by Bean-to-bar technology. It involves quality control of the whole chocolate manufacturing process: from choosing cocoa beans to the finished bar.

Chocolates consist of high-quality cocoa beans grated on stone millstones with buckwheat tea from Nature’s Own Factory. The company uses only high quality natural ingredients.

Unique products require unique decision for packaging. Our way was to create unusual size, weight and type of packaging. The chocolate is very convenient to carry around with you, it has small size and weight.

The packaging of each flavor demonstrates chocolates’ main ingredients. But the most important one is buckwheat seeds which make chocolates not only delicious but also beneficial for your health. Handwritten font underlines a craft material of the packaging and creates an association with a true handmade chocolate you can trust to.

In order to find a balance between saving the natural environment and saving a shelf life of the chocolate for a long time was created a special material which consists mostly from paper (craft) and includes a tine layer of PE. It makes the packaging easy to recycle and has low environmental impacts.

In 2021 Nature’s own factory and Tretyakov gallery (Moscow, Russia) made a collaboration to create a collection of handmade chocolate inspired by the works of famous Russian avant-garde artists. The special series includes three flavors: white chocolate and “Woman with a Rake” by Kazimir Malevich, milk chocolate and “Sportsmen” by El Lissitzky, as well as bitter chocolate and “Suprematism” by Ivan Klyun. Each bar of chocolate was wrapped in packaging in the color of the selected works.

The special collection also has 3 gift boxes: each of them includes each flavor of chocolate, a booklet with descriptions of paintings, and QR-code with a video lecture about Avant-garde.

Bright unexpected solutions and the desire of pure forms that nature itself gives us, distinguished the masters of the avant-garde. Pure light and form, detachment from everything superfluous, and the desire to leave only the most important pieces, distinguish natural products with a unique taste of Nature’s own factory.

CREDIT

  • Agency/Creative: Amina Khunkaeva
  • Article Title: Buckwheat Chocolates Packaging Design Creation by Amina Khunkaeva
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Box, Pouch
  • Substrate: Pulp Carton, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: WBDS Awards, Creative

  • Credits:
    Client: Nature’s Own Factory
    Creative Designer: Amina Khunkaeva

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