We believe that architecture also shapes behavior.
Random is a company formed by a team of architects and interior designers.
She is constantly rethinking the past for her projects: including modernist legacies; and on the other hand, it continues to create a new contemporary approach, based on critical thinking, which seeks new meanings and explores experiences and aesthetics in order to enrich the lives of the people who will live in its buildings.
The logo was created with the idea of the initial of the brand’s name to strengthen the identity, and brings in a conceptual and visual way, the reference of the modernist style with some characteristics: geometric shapes, angles and free spaces.
The visual identity system was built following part of the same approach, but bringing a little more contemporary style, which is a way of valuing the best of current design and which is always changing.
CREDIT
- Agency/Creative: Studio Blumer
- Article Title: Bruna from Studio Blumer Creates Visual Identity Concept for an Architecture and Interiors Firm
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Design, Graphic Design, Logo Design, Pattern Design
- Industry: Construction
- Keywords: architecture, interior design, visual identity, Branding, studio blumer, bruna blumer, Logo, geometric, elegant, print, letterpress, black, white, orange, off white, iconic, monogram, design, graphic, pattern, modernism, construction, build, behance, grotesk, symbol
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Credits:
Founder and Creative Director at Studio BLUMER: Bruna Blumer Padron
