The Edison Agency – Prosecco King Valley
As the leading brand in the growing prosecco category, Brown Brothers identified a strategic need to create a range of non-vintage and rosé prosecco that would be perfect for relaxed daytime occasions. Casual, fresh sparkling and delightful, this new range would appeal to new wine drinkers and those looking for a delicious sparkling to share with friends.Edison’s was engaged by the Brown Family Wine Group to redesign the branding and packaging and capture the informal nature of the varietal. We drew visual inspiration from the King Valley provenance — hand drawn native flowers, grasses and birds were used to create a uniquely whimsical visual language for the range. Finished with beautifully crafted paper and foil embellishments, this Brown Brothers Prosecco NV and Rosé duet is perfect with cheeses and light canapes to celebrate everyday moments.
CREDIT
- Agency/Creative: The Edison Agency
- Article Title: Brown Brothers Prosecco Non-Vintage And Rosé
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Bottle
- Substrate: Glass
