Tiptoh is a brand new and innovative plant-based drink made from split peas, entering a market that demands both sustainability and style. Its visual identity is defined by a bold, stacked wordmark in which the split pea—the core ingredient of the product—is implemented in a clever, abstract way. This architectural logo serves as the anchor for the entire brand, while secondary information extends this vertical, stacked design through the consistent use of graphic bars and geometric pea shapes that create a rhythmic, modern feel.

I chose the characteristic yellow color of the pea as the foundational base for the new identity and its first product: the Original. To build a cohesive family, each subsequent product in the Tiptoh range was given its own distinct spot color, combined solely with the clean white base of the packaging. This approach creates a striking, color-coded series designed to attract maximum attention and high recognizability on busy store shelves. One of the main challenges we tackled was Tiptoh’s ambition to communicate as transparently as possible. To achieve this, I transformed their unique road-to-market journey into a visual story, featuring it prominently on every carton. This narrative element turns the packaging into an educational tool, bridging the gap between the field and the fridge.

In 2023, Tiptoh introduced its newest product, the Barista, developing two distinct versions: one made with Pea milk and, for the first time, one made with Oat milk. With a dedicated focus on specialty coffee shops, I gave the packaging design a fresh update, adding a clear naming system, abstract imagery, and quirky illustrations to the sleek graphic style. These elements reinforce their plant-based values and unique personality. Beyond the physical packaging, I designed Tiptoh’s webshop, merchandise, motion design and store displays.